Market for consumable
products is expanded by incorporating lower income segments into it besides new
areas. A small sachet of shampoo, for example, becomes
affordable for most even if one forgoes a meal to get it along with the satisfaction of
consuming a luxury item. It plays on the psychology and develops a taste for
the new item. This strategy combined with aggressive marketing worked with
varying successes for various products in the last two decades. The prime
motive of this strategy was to expand the market by creating a new need and not
satisfying an existing basic one.
The real estate business model
The notion of Affordable housing seems to be the
latest manthra for reaching the larger
population. Like in the case of consumables, the
idea seems to be to expand the real estate market. The producer is the prime
mover and the private sector is made a major partner in this endeavour. The
affordability and quality is to be improved by technology upgrade. Many
writings and presentation and reports claim that affordable housing is not low
cost housing. But it is of higher quality at low prices. Affordable housing as projected
is basically a business and financing model, without bothering too
much how will it impact the total habitat situation. All advocates of
affordable housing is actually trying for policy changes to make land
available, overcome bureaucratic delays, ease planning rules etc. Thus it aims mainly to make land
available for real estate development. A component of low income housing would
be used as the social agenda for convincing policy changes. Primarily it uses a
growth economy argument in increasing the real estate sector growth.
The housing sector
does not work like consumables market. Firstly, housing is tied to a specific
site. Unlike consumable items, it cannot
be moved from the production site. That makes
site value the major component of cost .
Poorer sections tend to live closer to work and such informal works are nearer
to prime areas. The slums and squatter settlements occupy those prime lands in
many cities. Affordable housing as a strategy could even mean a way to
appropriate these lands with promises of cross subsidy. Housing investments are
also lumpy and cannot be bought at peace-meal. It evades one unless one is
credit worthy. A vast majority
cannot afford even these affordable houses, unless they are cross subsidized. For
the 70 % of the urban household which are in lower income brackets, house is
not a priority as much as a stable income. House without a job does not mean
anything. Even subsidised housing change hands easily and end up with higher
income groups.
A humane habitat model
Most importantly,
shelter nay habitat, that includes more than just shelter, is a
basic need. It is not an idea of impressive
aesthetic environment. The affordable
housing as projected is part of a market dream appealing to the middle class to
create slices of visibly good looking cities, without understanding the social
and historical processes that created them. The convivial and humane quality of
living environment is rooted in the relational dynamics people have with
others, the family, the community and
the environment, in a larger sense. That makes up humane habitat for healthy
communities. It is not number crunching game..
Given
the situation, appalling living condition in cities, we need a programme to create
affordable habitat in a larger sense. This could be done by using from the
existing small scale individual initiatives
of Self Help like one found in informal
settlements of slums and squatters. It needs a holistic business model not the
one which looks only from the growth of large business model. The notion of affordable habitat should then mean
primarily creation of convivial living areas and shelter appropriately
answering the priorities of different sections. Improving the conditions from
what they are today. This means a design strategy that involves technology,
finance, mass producton of components production, processes of creating social and environmental
services. It would be city specific and even site specific.
Priorities should be different
Mass production and
assembly
Mass
production has a real role, but differently.
So does design. A design should mean beyond traditional physical
approach alone. It should encompass a cluster of activities, economics,
finance, amenities, regrouping, renewal, regeneration, identifying and designating
lands and people for bringing them in a business like venture. Design of
components and producing them in large scale to reduce cost and design of
technology so that they can be assembled on sites as people do with tin sheets
and plastics in squatter settlements, should become part of this initiative. Can
multi-storeyed framed spaces be generated and offered along with services so
the at people can build on them as they start to live? Can we take the individual
private initiatives and link them to Self Help and Cooperatives for low incomes
and design prioritised habitat bundles?
The purpose of such habitat
communities is not just making visible improvement of urban areas or increase
real estate activity and profitability as an end in itself; but to create a
system to improve living conditions generally. None of these are mutually
exclusive.